Saturday, February 2, 2013

Likes on Facebook,...Really?

Likes on Facebook,...Really!?
Believe it on not there are many benefits to attracting people to your business Facebook page and liking it.  There are several articles in social media that describe benefits such as: more interactive users, e-mail promoting list, free advertising, and the possibility of your page going viral on the web.  The bottom line is this: 
You want people to Like your Facebook page!

Why do I do this?  First and foremost I have my vision of "Inspiring Children to Read, Write, and Illustrate...".  This doesn't come easy or cheap.  It's necessary to make a profit.  It takes time!  You won't make a bunch of money all at once.  Do the research.  The market is very competitive and the percentage that you receive from publishing is pennies. 

Let me give you an example:  I sale my e-books currently for 99 cents.  I get a minimal percentage of that sale.  The key is going viral!  My dream is to be debt free.  Like ever American I am struggling in this economic time.  To become debt free I would have to sell: 650,000 copies of an e-book.  Yikes!  If your in this for the money, this may not be for you.  However, if I have one of my books go "viral" , it's a whole other story.

Quick Tip for Authors and Illustrators:  Have your website and social media structure ready to go before the release of your first publication.  I would encourage you to do it yourself because of cost, but the enemy is time.  Like most you will encounter, you will be working a full time job, raising a family, and have community obligations.  Where would you find the time to keep up with all of the media hype?  Weigh the cost of someone else keeping up with doing it against how much time you could devote to your craft.

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